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The shift from outbound marketing to inbound marketing is happening as we speak. People are not as ready to be sold to as they were a few years ago. If we want something, we go out and find it.

One of the major inbound marketing techniques is SEO (search engine optimisation). This consists, in its crudest form, of relevant on-page content and meta-data coupled with high quality backlinks which act as a vote of recommendation.

But as time goes on, and more and more people are building backlinks for the single purpose of SEO, will Google still consider this as a vote of excellence or as a self-serving activity? How will Google differentiate between those backlinks that are created only to build up a website’s page rank and those that are actual recommendations?

A few years back, Google introduced the ‘nofollow’ tag. Its intention was to stop spammers commenting on blogs just to get a backlink rather than social participation. A ‘nofollow’ can be attributed to any hyperlink and means that the Google Bots are unlikely to crawl it to find your website. They appear now on most blogs and forums meaning that most backlinks that are created in this way are for the purpose of user traffic rather than an actual backlink.

Even reciprocal links do not have as much weight as a one-way link so asking for a link exchange has lost its appeal as Google gets smarter.

So how do we build backlinks ourselves, showing Google that our websites are important without being considered spam?

One answer is article marketing. Article marketing is more than just getting a backlink to your website. It is an opportunity for other people to see it, like it and republish it – building you more backlinks and spreading your company name further.

If someone comes across your well written, attention grabbing article that stands out from the crowd and tells their friend or colleague about it – that’s better than adding another backlink to your collection.

You still get the opportunity to self-promote in the author box or resource box so you do get a backlink from most article submission websites. By convincing other people to republish your article on social bookmarking sites or through social media, the page rank of your page will go up as well, meaning your backlink has even more weight.

Anyone and everyone can build a backlink by commenting on a blog, so if you’re doing it, you should assume that your competition is doing the same. Because anyone can do it, the importance of a self-created backlink diminishes.

This isn’t to say that we shouldn’t be taking part in discussions on blogs and forums just because we don’t get a backlink immediately. They are a great way of getting your name out there to others in your industry and a great way to learn.

As more and more people are building backlinks for SEO, we need to find ways to make our backlinks stand out to Google. Obviously the best backlinks to have are genuine recommendations from clients or colleague but these can be hard to get, especially when you’re starting up.

Because an article provides information to the user as well as a backlink to your website, it is a better backlink to have and it gives you the chance to build up credibility for you and your company.

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The one-way backlink leads in one direction only. For search engine ranking many search engine optimization (SEO) experts believe one-way, inbound backlinks have greater value. One reason is that quality, one-way backlinks are more difficult to obtain. Two-way or reciprocal backlinks will lead in both directions and can have less ranking benefits.

When considering backlinks, selecting high quality, well established websites that are themselves high ranking is best for improving your search engine ranking. Also, the websites must be relevant to each other. Backlinks from a poor quality or unrelated sites may have a limited or no benefit to your search engine ranking.

The more backlinks a website contains the higher it can rank. A larger number of backlinks are like being more popular.

This popularity can equate to a higher search engine ranking. Numerous, well placed backlinks can be as good as using the correct keywords or paid advertising.

There are several suggestions for getting the best backlinks pointing to your website. Article submissions is one of the top Internet marketing strategies for gaining backlinks. The articles need to be informative and relevant to your website. With submission to the right article directories your website can gain credibility and you get viewed as an expert in your niche. Also, your articles will contain information about the author and links to your website in the resource box section usually appearing at the bottom of the article.

Commenting on relevant blogs and forums can create backlinks to your website. The comments should offer informative and useful content. Additionally, there is the opportunity to interact with other bloggers and forum members. This gives the added possibility of monetizing these relationships over time. To add comments to blogs and forums you must create a profile along with a signature containing your link.

Participating on social media sites is a related strategy but must be done correctly. Backlinks are best not included in your feeds or URL profile boxes. A link can be added in most bio boxes to achieve a backlink. By syndicating your writing you can earn backlinks on updates to your web feeds through the RSS aggregators.

Social bookmarking is another strategy but somewhat more dicey. There are hundreds of social bookmarking sites.

These websites are used to manage information about different topics and niches. The sites accept content which can include information, photos, bookmarks and backlinks. Some social bookmarking websites are ignored by the search engines resulting no impact on ranking.

Submitting a website to an Internet directory like Open Directory can lead to creating quality backlinks. The submissions are reviewed by live editors and may take some time before search engine ranking results are evident.

The backlinks to your website can be searched using Google or Yahoo! by simply typing your domain name or website page address after “link:”. This will pull up lists of websites with backlinks to your domain or website pages.

The ultimate goal of backlinks is to produce greater web traffic meaning more visitors to your website. Having relevant, high quality backlinks means a higher ranking and increases your chance of generating traffic.

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One more thing to be kept in mind when you plan to increase backlinks to your website is the quality of the links. If the quality is great, you’ll be ranked two-three fold better than if the quality id mediocre or low. Hence, to increase backlinks, a well planned strategy is required that will automatically help you boost the traffic to your website.

There are quite a few ways by which one can increase backlinks to their site. Writing quality, unique articles remains the best way to not only increase backlinks but increase quality backlinks that, as mentioned above, are very essential and high rated. Article directories are really high rated and are given a lot of weightage by search engines. Needless to mention, if your backlinks are present in articles submitted to these directories, the PR will increase automatically. Writing articles for such directories and adding your link in the resource box is all that you have to do.

Video marketing is another way to increase backlinks. All you have to do is, upload a video and add the link along with the description. Taking aid of social networking sites is also a great option. Just like articles, you can comment on blogs. But make sure your website has some relevance to the blog you are commenting on and posting your link. Forum posting is also a good option.

All this may seem quite easy to do but in fact, it is very laborious. Creating a couple of backlinks is fine. But when you want to increase backlinks, it is very arduous and time taking. That is why Backlink Crush is here to help you out and save not only your time but also a lot of money. Our packages come with guaranteed results and we boast of impeccable services.

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Searching for backlinks actually isn’t that difficult. You see, it’s all about keywords.  What words are your customers using when they search in Google or other search engines? The first part when you search for backlinks, is identifying the specific keywords, for example ‘how to search for backlinks’ – and then you can start uncovering websites that are related and relevant to your keywords.  I recommend you get specific with your keywords. Searching for ‘backlinks’ is really broad, but searching ‘clay pottery backlinks’ is getting more specific!

1. Use Free Backlink Tools

There’s tons of free backlink tools. One thing I recommend you stay away from is tools that offer to build backlinks for you. Building quality backlinks needs to be done ‘by hand’ in my opinion.  Would you use a program to write an article for you, based on a few keywords you gave it? You want to spend some time when you search for backlinks – to find relevant websites, with a specific connection to your keywords.

If you want to search for backlinks, here’s a few free tools BackLink Agent is a tool that will show you how to search for backlinks. It has a great interface and give you lots of choices for the types of websites you can build backlinks to.

2. Find Relevant & Related Websites

As I mentioned, when you search for backlinks, you want to keep you eyes peeled for relevant and related websites. I call this the ‘Two Rs’.

Relevant websites are specifically targeted to your keyword. So if you’re promoting a ‘healthy dog’ product, start looking for websites related to ‘healthy dog’ content. There’s tons of blogs, Youtube videos, and other Social Networking websites that have relevant content that will fit with your product.  Learning how to search for backlinks isn’t just about building ‘any’ backlink.  If you build a backlink with a website that isn’t related to your product, you’re not going to get a very interested visitor – so be relevant, be specific!

Related websites are similar to your website. If you have a blog about ‘healthy dog’ information, and you find someone with a ‘dog’ related website, ask them to exchange links. Some websites even have a form where you can simply add your link to their website. Linking with related websites is great for finding qualified customers. The people who browse these related websites will find your backlinks interesting and click through to your website. You don’t want to just build backlinks with any website. Being linked with reputable, related websites will help your website’s popularity with Google.

3. Find Relevant Discussion Forums

This is how to search for backlinks – I always start in discussion forums. Forums are a perfect hunting ground for backlink building and for finding potential customers.  I recommend using common sense when posting backlink in forums. Keep it to your signature line, never self-promote in your posts, and make sure you add valuable content in your posts (so the admins don’t see it as just filler).

If you want to search for backlinks, I recommend you check you the tools I’ve mentioned and scour the discussion forums that related to your product or website.  There are thousands of backlink possibilities, and I’ve seen some backlinks send more traffic than a good Google ranked page.  Remember the key when you search for backlinks is to link with relevant and related websites – you don’t want just any traffic, you want ‘qualified’ traffic. You want a backlink that sends you a customer!

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