Social Bookmarking For Internet Marketers

CJ Article Team — Tue, 20 Dec 2011 04:00:44 +0000

Social bookmarking is one of the hottest Web 2.0 online trends. The concept of social bookmarking is about 10 years old, but due to its recent explosive growth, it has just now become one of the new internet “buzz words”.

It’s important for internet marketers to understand social book marking and how it can help them promote their products and services.

So, what is social bookmarking and why is it important to internet marketers?

What is Social Bookmarking?
You are probably already familiar with bookmarking web sites, that you want to visit again, using your Internet Explorer or Firefox web browser. The bookmarks you create to these sites are for your personal use and are stored on your computer.

Social Bookmarking is the next step in bookmarking, where you and others can share bookmarks to web sites you think may be of interest to others. This is done via online Bookmarking services. After you have signed up for the Social Bookmarking service, you will be allowed to register a website, site description and tags (keywords) with the service – this is a bookmark. You will also be allowed to share this bookmark, or you can keep it private (depending on the service). This information is stored by the Social Bookmarking service, and is not stored on your computer.

What is Online Bookmarking’s Purpose?
There are really two major purposes behind Web 2.0 bookmarking.

1. The main purpose of Web 2.0 bookmarking is to have people with like interests bookmarks sites that they think would be useful, or interesting, to others who have the same interests. For example, I love fly fishing. Let’s say I find a site that contains some great custom-built fly fishing rods for an inexpensive price. I would bookmark that site with one of several possible bookmarking services. I would give the site I’m bookmarking a title, a description and tags (keywords) related to inexpensive custom built fly fishing rods. I would make sure the bookmark is set to public so others could find it, and would then have have created a social bookmark.

Now when people search the bookmarking service, using the tag words used to define the bookmarked sites, they are presented with a list of related sites. Using our fly fishing example above – When someone searches for “fly fishing rods” they would be given a list of related sites, including the custom fly fishing rod site we bookmarked. Most bookmarking services also have a rating system so the most popular sites are at the top of the list.

2. Another great benefit of Web 2.0 bookmarking is, once you have social bookmarked your favorite sites, you can easily find those bookmarked sites from any computer connected to the internet. You simply log into the online social bookmarking service and find the website you bookmarked. This can be very helpful if you have many websites you like to monitor, when you are away from home and you are not at your primary computer.

Why is bookmarking important to internet marketers?
Since online bookmarking sites are generally very popular sites that get a lot of traffic, they have high Google page ranks and are visited often by search engines. Submitting your site to the social bookmarking services, increases the chance your site will be crawled by the search engines. I have seen my sites crawled by Google only one day after registering my site to social bookmarking services.

Submitting to Web 2.0 bookmarking services is also a great way to get one way, incoming, high page rank links coming to your website which helps increase your page rank.

But most importantly, if your website is seen as having value to a group of people, your bookmark can be rated highly and can create a ton of very targeted traffic to your website.

Social bookmarking is growing at a phenomenal rate and if you want to market on the internet, you need to add online bookmarking to your set of internet marketing tools.

Mike Gates is a home business entrepreneur, specializing in creating multiple income streams using information products, affiliate programs and network marketing.

Article Source: http://EzineArticles.com/420221

The 7 Characteristics of Social Commerce

CJ Article Team — Tue, 13 Sep 2011 04:00:46 +0000

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As the world shifts to social, commerce is shifting as well. It used to be that one could open a product or a service store online, prepare a descriptive sales page, add a shopping cart and begin selling successfully. With the shift to social, traditional e-commerce is fast fading as the preferred mode in which people shop online. What is increasingly becoming necessary is that e-commerce is social. Social E-commerce or Social Commerce, as is increasingly becoming known as, is where e-commerce meets social.

According to Wikipedia, Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. This definition could be even redefined as that Social Commerce is not just a subset of electronic commerce, but rather the preferred method, and very likely the only productive way of future electronic commerce.

So what exactly does Social Commerce mean? There are several characteristics that shape social e-commerce. Sellers desiring to implement social commerce into their trading could look at implementing the following themselves into their own sites, or could leverage social hubs or social marketplaces and begin trading their products and services.

The following characteristics define Social Commerce:

As against traditional e-commerce, in the world of Social Commerce, buyers make their decisions to buy or try a product or service, not based just on seller description, but rather based on social reviews by other users
Buyers of products and services actively participate in providing feedback and recommendations to friends and others in the community. As such, it becomes very important that the seller closely watches feedback and correct any flaws rapidly so as to cause a change in any negative feedback
Users of a Social Hub actively share what they like (and not like), mostly with just a click of the mouse, across various social bookmark locations and social networks. These include Twitter, Facebook, Delicious, Stumble Upon, Delicious etc. Social Commerce is Viral Commerce
Increasingly, Social Commerce is also tuned with Mobile Commerce. As such, offers are shared with Mobile QR codes and RSS or Atom feeds making it a snap to share offers, likes and dislikes
The user is presented not just with the offer from one Seller, but often with related offers from other Sellers, so the potential Buyer can make a conscious choice looking not just at one offer, but a portfolio of all available offers, complete with reviews, recommendations and ratings.
Pictures and Videos are an inherent part of the offer, thus making the process of showcasing what the offer is, complete not just with text, but with images and videos. Such images and videos are shared across image networks and video networks, such as YouTube, thus facilitating additional viral distribution with ease
Everything a potential buyer needs to know, i.e. what the offer is, how long the offer will take to deliver, what exactly is needed from the buyer in case any, what payment methods are allowed, what will be delivered etc. is all evident within the description. The Buyer typically need not go anywhere else or click any other links to get a full picture to make a conscious decision.

Ghigg is a Social Commerce Marketplace where Businesses and Individuals participate in SCommerce and Profit. Ghigg enables Social Commerce through Social Sourcing.

Article Source: http://EzineArticles.com/?expert=Jan_Swam

Clayton Johnston Blog » Social Bookmarking

Social Bookmarking For Internet Marketers

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