Posted on February 14, 2012 by CJ Article Team
Branding identifies the products or services sold by a company and differentiates the organization from its competition. To be considered effective, a brand must clearly deliver the intended message, confirm the credibility of the organization, emotionally connect to the target audience, motivate them to buy, and cement customer loyalty. Quite a tall order, to say [...]
Posted on December 15, 2011 by CJ Article Team
There was a time in internet marketing history when the quality of content for websites didn’t matter a lot. Site owners could place an inordinate amount of keywords on their pages at the expense of text meaning just so their pages could rank high in search engine results pages. These days, using the same technique [...]
Posted on November 24, 2011 by CJ Article Team
In real estate, it’s location, location, location. In website design, it’s content, content, content… followed very closely by eye appeal, which is where a graphic designer can play a substantial role. The SEO (Search Engine Optimization) portion of a website’s foundation must be considered first to develop essential keywords. These keywords are then used throughout [...]
Posted on May 30, 2011 by CJ Article Team
Richard Branson’s business success largely stems from his personality, charisma, and vision. Richard Branson personifies his companies and the brand – Virgin. He has been building the Virgin brand all over the globe and has seen his efforts pay huge dividends in the press. A recent survey suggests that the UK public love the Virgin [...]
