Posted on February 14, 2012 by CJ Article Team
Branding identifies the products or services sold by a company and differentiates the organization from its competition. To be considered effective, a brand must clearly deliver the intended message, confirm the credibility of the organization, emotionally connect to the target audience, motivate them to buy, and cement customer loyalty. Quite a tall order, to say [...]
Posted on November 29, 2011 by CJ Article Team
When planning a marketing strategy for your website it is fundamental to carry out initial competitor analysis to prepare your business for the market. Similarly to any offline promotion, you must conduct primary research into your competitor’s offering to understand what you are competing against. Selecting and measuring search volumes for specific, targeted keywords will [...]
Posted on November 23, 2011 by CJ Article Team
What is pay per view marketing strategy? Pay per view, also referred to as PPV, is a marketing strategy that utilizes adware. Adware is a form of advertising done on free software. It is different from spyware in that it is not malicious and the user willingly installs the software. However, the user sometimes is [...]
Posted on November 02, 2011 by CJ Article Team
Competitor analysis should be carried out prior to applying a marketing strategy. It gives one a clear picture of what their competitors are doing and accordingly improve their product and gain an edge over others. In addition, this helps organizations to be better prepared to face the risks of the market and have a good [...]
Posted on September 09, 2011 by CJ Article Team
If you are looking for a way you can improve your marketing strategy, you will need to get all the help that you can. This is why there are many people who offer help in dealing with this campaign. If you do not possess the skills necessary for expanding your marketing potential, you will have [...]
