Diversification is the key. There are many – many methods, tips, tricks and advices regarding how to market your website over the internet. Yet, it is so difficult to choose which one is the best fit for your business. How would you know that directory submission is the best way to go? Or is Social Media the best place for gaining visibility for your website? Internet marketing is such an endless field – only your imagination can limit you. However, there are a few tried and tested methodologies which have been prevalent over the years and have the assurance of achieving results sooner than others.

With so many options at hand, it is not absolutely necessary for you to choose from and implement any one technique. The last thing you would want to do is place all your eggs in one basket! Internet Marketing has many techniques that you can take advantage of. You have keywords to work on – with appropriate density and strategic placement amidst your content; you can accomplish half of the task. You have global SEO and Local SEO where you can narrow down your target market, you have directory submissions, Link building, you can even use social media to get your website to be seen by customers at large! The point we are trying to arrive at is – these are all known techniques and absolutely low cost. Implement them with proper planning and choose the one’s you think apt for your business. After all you do not have anything to lose and you never know which one will work for you! Internet Marketing and Search Engine Optimizations do not have a specific formula to go by – so give it your best.

Focusing on one method would mean that you are creating a dependency for yourself. One that you do not have any control of. Isn’t that a risky business? Of course it is! Use a mix and match of techniques. Use directory submissions to local directories and Local SEO techniques, if you are in a localized business, use social media and global SEO and link building appropriately for a more widespread customer base. Plan your Internet Marketing strategies correctly – they are the key to the success of your website. With a long list of permutations and combinations regarding usage of Search Engine Optimization Techniques, don’t allow yourself to be baffled by the many advices of one being better than the other. Because what works for someone else does not necessarily work for you. Start with a clean slate and base your Internet Marketing plan on your company’s analysis of the market and target your marketing strategies accordingly.

Finally, we cannot emphasize enough on the fact that “market research” should be the basis for your marketing plan. The method by which you implement it should also be based on market research. With a singular medium, you create for yourself a dependency on a third party. Diversification of Internet Marketing methodologies is the way to go. In this way you always have a contingency plan! And you have not put all your “links” in one basket!

Chirag S Vyas is Online Marketing Manager at Elite InfoWorld Technologies Company providing Web Design in India and Worldwide. The main services provided here are Web Design and Web Development, Internet Marketing, Graphic Design, Search Engine Optimization, and other IT services.