The changes are an expansion, enhancing the current offerings. What you have been doing for your business or your clients, you will still be able to do. The new offerings are designed to boost fan engagement, and so the possibilities are extremely exciting.

Let me walk you through some of the new offerings and changes…

Overall Changes in Ad Platform

The ad process will begin with a page post. So if you are managing ads for yourself or your client, you will post to the page directly first, and then form your ad from the post. Anything that can be a page post can be turned into an ad. There will be more information about the specifics of this next week, but it’s an interesting development and one that gives more choices.

This includes:

• Pictures
• Videos
• Status
• Question
• Link
• Event

There are many features in the platinum ad offerings that will enhance community engagement, like fans being able to comment directly into the ad, which will be seen by their friends who are fans of the site.

It is also being rumored that Facebook will only display the first 90 characters of an ad. So you’ll want to pull out an eraser because you’ll have a bit more than half a Twitter post to craft your copy.

Bottom Line

Facebook has been reaching new record earnings. They don’t want this to go away!!

From everything that is coming across my desk, I see expanded opportunities for both business owners and Facebook advertisers. For 99% of the companies and people I work with, you will still be able to do exactly what you have been doing. I am very excited about the possibilities for our members, coaching students and clients.

Let me know what questions or concerns you have, and I’ll address them via blog post or video following the announcement, next Wednesday.

Fun times ahead, that’s for sure!

Here you have my take on the Facebook ads changes.

If you would like to use this article on your web site, please make sure that you use my resource box as the source.

Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.

http://www.fbadslab.com/insights